Understanding whether AI tools are worth paying for is an essential component of being able to make long-term decisions about this technology. But because of how these tools help us, it can be surprisingly difficult to pin down exactly the benefit they have. By thinking in broad categories of impact, we can start to think about how they deliver ROI so whether you're using Microsoft 365 Copilot, ChatGPT, Gemini or something else, you can feel confident your resources are being used for impact.
